About Us
Eweniversity started from one simple idea: basketball should feel open, light, and easy to try for anyone. When our founder arrived in Abu Dhabi, they often noticed people near the courts saying things like, “I’m not fit enough,” or “I’m afraid the coach will be too tough.” After one relaxed game with friends and a cheerful joke about having a “top court” kind of day, that small moment turned into a clear goal — to create a basketball school where people could come exactly as they are and never feel judged, pushed beyond their limits, or treated like they do not belong.
At first, Eweniversity was tiny: a single court and a small group of curious players. That first team did not look like a classic basketball academy at all. One person had never touched a basketball, another was a busy parent who simply wanted to move more and clear their mind after work, and a quiet teenager was trying to reconnect with the sport and enjoy it again. Instead of giving loud commands and planning endless exhausting drills, our founder slowed the tempo, used simple words, and treated every mistake as a normal, expected step in learning. There was plenty of laughing, many missed shots, and countless “let’s give it another try” moments — and from these experiences, the real spirit of Eweniversity slowly appeared.
From there, our basketball community grew naturally. New players began to join, and we invited coaches who share the same mindset: be patient, be kind, and support people honestly. Our coaches do more than shout instructions from a distance. They stay close to you, break each move into clear, small parts, and repeat them together until the motion feels easy and natural in your own body.
Whether you want a more powerful shot, steadier dribbling, faster steps, or simply a more active week in Abu Dhabi, we adapt the training to fit your daily life instead of forcing you into one strict plan. Calm adjustments, slower pacing, and open conversations help everyone progress without pressure.
Today, Eweniversity feels less like a rigid academy and more like a warm basketball home. Children learn that missing the basket and trying again is completely normal. Adults finally begin the basketball story they have been postponing for years. Friends and families meet on our courts and turn their sessions into a weekly habit they truly enjoy.
For us, success is not only a strong jump shot or a perfect scoreboard. The real win is that quiet moment when someone leaves the court thinking, “I never thought basketball could be for me, but now it actually feels possible.” That feeling is the reason we teach — and we would be happy to help you start your own basketball chapter here in Abu Dhabi.